In recent years we have seen a sharp increase in the masses becoming more aware of their health and physical fitness. In the USA alone one out of every five individuals is a member of a fitness club. The USA boasts as the world’s largest health and wellness market, currently estimated at $30 billion and with over 38,477 clubs spread across the nation. In such a booming era which shows no sign of slowing down anytime soon, there is no doubt that the competition is high and as a gym owner, you always have to be one step ahead of your rival in order to capture the market share. In this post, we would like to offer you some great advice as to how you can revive the appeal for your venture and transform it into a profitable and sustainable business for the future. So let’s take a quick look at each one of them:
Picking Out Niches & Cashing In On Them
When we talk about health and the wellness industry, there is a lot of diversity and niches that you can find which not only attract people but have their own respective demands for them as well. Take for instance yoga and tai-chi, even though you may not find many people generally talking about them, but surprisingly they both have a huge customer base as well as strong followership going across the nation. But these are still major branches, relatively unknown forms include the likes of acupuncture and acupressure. While the majority of them will consider these as a form of treatment and therapy, workouts and exercise, in general, are scientifically proven to have the exact same benefits on our body. This is because regular exercise assists in relieving stress buildup due to toxins present within the body and it rejuvenates our overall bodily functions and systems.
Hence you can tailor your club into offering many other forms of physical wellbeing forms that are popular in various cultures. By including these niches you will be offering your customers something that other gyms don’t and this will make a huge difference for them when the time comes for them to make their decision to join you or a competitor.
Creating a Unique Outlook for Your Club
Tying in with the aforementioned aspect of attracting prospects to your gym and fitness club is our next advice which talks about creating a distinct, original, and unique outlook for your prospects. This might very well include branding your venture on a corporate level and developing a customer persona for your establishment. We highly recommend that you take time and effort to design custom logo fitness wear for your staff, workers, employees, and even offer them to your customers. This not only further promotes your brand and elevates it to new levels, but it also harbors a sense of unity amongst the human element which represents the core of your business. You can also follow this up by offering branded items at your club including drinkware, activewear, and other giveaways that have your business name, brand, logo, or message clearly presented and made visible so that onlookers, bystanders, and passersby can have a glimpse at it. The more you deploy such branding tactics the more familiar the people of your community or locality will become regarding your club. This will then influence their decision to become a member of your gym.
Some General Tips
Nowadays it is all about add-ons and the extra benefits that your club has to offer, therefore you might consider including the following amenities to become a part of your fitness club:
- High-speed Wi-Fi connectivity.
- Shower and changing rooms with lockers.
- Warmup or relaxation room for pre and post-workout sessions respectively.
- Upgraded and up to date equipment, tools, and machinery.
- Trained professionals and dietitians on the floor.
- Referral bonuses, loyalty rewards, and special discounts or packages.
- Participating in community events, public gatherings, or social outings.
We hope this post was able to offer you a better understanding as to how you can go about capturing the attention of the masses and attract them towards your gym or fitness club. For more questions or queries regarding the topic please feel free to let us know of your feedback in the comment section below.